Ford Motor Company
BRONCO OFF-ROADEO
Produced by Jackson Dawson
COPYWRITING BY THE BEEV
Developed and implemented brand tone, voice, and style as the experiential campaign's primary copywriter. Wrote web content, created email campaigns, maintained consistent language across all digital and print communications, and crafted persuasive copy that speaks to the audience's adventurous and travel-enthusiast lifestyle.
Landing Pages
Central to the Off-Roadeo experience is the location and surrounding area – so it's essential that the wording paints a vivid portrait of the landscapes and possibility for adventure. Seen here are two landing pages for the New Hampshire and Nevada event locations.
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Travel Writing
Tantalizing copy that inspires a reader to drop everything they're doing, pack their bags and book a trip! Seen here is descriptive text for one of Bronco Off-Roadeo's partner resort hotels.
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Email Campaigns
Tasked with developing an email campaign 'road map', I devised and wrote a series of automated emails that takes the participant on an adventurous ride – from the moment they register, to after their return journey.
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Print Displays
Large panel displays at the Off-Roadeo Basecamp play an integral role in setting the context and tone of the Bronco brand. Seen here are panels that give insight into Ford's commitment to preserving the great outdoors.
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UX Writing
Extending the adventurous tone, even through to the user's profile pages and reservation process. And who says 404 pages have to be boring?!
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